FramesDirect Website Review & Ratings + FramesDirect Coupons
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FramesDirect Website Review & Ratings + FramesDirect Coupons

FramesDirect: Products & Services

FramesDirect sells eyeglass frames, eyeglasses, lenses, contact lenses, sunglasses and prescription sunglasses. Their frames and glasses are all name brands such as Bolle, Gucci, Ray-Ban, Oakley, Coach, Calvin Klein, Guess, Polo, Ralph Lauren and many others. FramesDirect also sells specialty glasses like computer glasses, reading glasses and safety goggles. Their website has helpful buying guides and tips for buying glasses online. 

FramesDirect: Company Background

FramesDirect was founded by optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson in 1996. Dr. Dhavid Cooper and Dr. Guy Hodgson started as partners in a chain of optometric practices in Houston, Texas. When the internet became a platform for e-commerce they wanted to expand and provide people with a wider selection of frames at better prices than a regular brick and mortar retail store could. They are located in Houston, Texas and you can contact the company at 1-800-248-9427 or use their contact form.

FramesDirect: Customer Feedback & Reviews

FramesDirect has very good ratings and customer comments.

A few customer comments include:

  • Great products with a wide array of selections to choose from, fantastic and competitive prices, great bargains, and a first class customer support service that is unbelievable.”
  • Item was back ordered. Asked me if I wanted to cancel order or wait. Since the item was back ordered everywhere, I waited. Item was delivered as soon as it was available.”
  • The experience was great. The online website had a nice selection and pricing and helpful instruction regarding sizing. The ordering process and follow up was easy. I'll definitely buy from this company again.”
FramesDirect: Business Credibility & Trustworthiness

FramesDirect is a member of the Greater Houston and South Texas Better Business Bureau with an A+ rating. They have been a member of the BBB since 1996. FramesDirect also has their Armed Forces Eyewear website where military members can get 10% to 30% discounts. They have been mentioned in numerous articles including the New York Times and CBS News.

FramesDirect: Website Popularity & Google Ranking

FramesDirect has the following internet rankings.

  • shows them with a traffic ranking of #8,386 in the United States and a worldwide traffic ranking of #30,065 with a reputation number (sites linking in) of 1,316. Their audience is primarily women between the ages of 18 and 35.
  • According to, FramesDirect averages 144,831 unique visitors to their website per month (U.S. data only). This is number one in their category.
  • Their Google Page Rank is 5/10.
FramesDirect: Social Media Presence

You can follow FramesDirect on their social media websites.

  • FramesDirect has a good Facebook page. If you like their page, you will get secret sales. Their Facebook page has product information and tips and tricks for eyewear.
  • They are also on Twitter @FramesDirect with links to interesting articles.
  • FramesDirect is on YouTube with great videos about how to find the perfect frames and videos about their different products.

They also have several helpful blogs.

FramesDirect: Website Security & Safety

FramesDirect uses the following methods to ensure safe transactions.

  • They are verified SSL secured by thawte.
  • They are also tested for safety by Safe Shopping Network.
  • FramesDirect uses the https secure internet connection at their checkout.
  • According to the Google Safe Browsing Tool, they are not a suspicious website. Of the 34 pages Google tested during the last 90 days, 0 pages resulted in malicious software being downloaded.
FramesDirect: Pricing & Packages

FramesDirect offers a Price Match Guarantee on many of the products they sell. Their prices are average compared with other online companies, usually in the middle range of prices. Here are some price comparisons.

Marc by Marc Jacobs MMJ 004/S Sunglasses

  • FramesDirect cost is $88.11.
  • cost is $71.20.
  • cost is $94.

Women’s Gucci GG3204 Eyeglasses

  • FramesDirect cost is $255.
  • SmartBuy Glasses cost is $285.95.
  • Polyvore cost is $305.

Oakley Women Paceline Eyeglasses

  • FramesDirect cost is $150.
  • cost is $150.
  • cost is $150.
FramesDirect: Shipping Rates & Policies

FramesDirect offers free USPS First Class Mail shipping for orders of $99 and over. This free offer excludes contacts. They offer the following shipping methods.

  • USPS First Class Mail: Orders under $99 cost $5.95.
  • USPS Priority Mail - $8.95.
  • Overnight - $19.95.

For international shipping rates, you can click on your country and it will show you the shipping rates. I cannot provide a link to their shipping rates because it is a popup. At the top of their website, click on free shipping and shipping details for more information. 

FramesDirect: Payment Methods Accepted

FramesDirect accepts the following credit cards for payment.

  • Visa
  • MasterCard
  • American Express
  • Discover Card
  • Diners Club

FramesDirect will also accept payment by Google Wallet and PayPal. You can check yes or no at the checkout if your order is a Health Savings Card or Flex Spending. They do not mention accepting payment by check or money order. 

FramesDirect: Returns, Refunds & Exchange Policy

FramesDirect offers a 30-day return and exchange policy from the day you receive your order. If you receive a damaged product or a wrong prescription, they will make it right. They have the following return policy for each product:

  • Frames only and sunglasses can be returned within 30 days for an exchange or store credit without a restocking fee. Returns for a refund will be charged a 10% restocking fee.
  • Frames and sunglasses with prescription lenses: If you return a product for a refund, store credit or exchange, FramesDirect will credit you the cost of the frame plus 50% of the lens price.
  • Contact lenses: Returns for an exchange or store credit have no restocking fee. Returns for a refund will have a 10% restocking fee.

Returns must be in the original packaging. Contact lens returns must be in an unopened box. For more information, please read their return and refund policy

FramesDirect: Product images & screenshots
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